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How Ag Retailers Gain Influence
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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How Ag Retailers Gain Influence
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It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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Gaining Retailer Confidence in Biostimulants
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How can biostimulant companies get the channel onside, instill confidence in retailers and encourage them to recommend the use of biologicals in row crops?
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Product Knowledge for Crop Protection Retailers – How Important Is It?
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How much do retailers need to know about a crop protection product to feel comfortable recommending it to their farm customers? Will they recommend a product based on its reputation, or do they need to know its…
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Is Your Distribution Network Working for You?
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If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for…
