Insights
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How Ag Retailers Gain Influence
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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More than Just Yield – Importance of Secondary Attributes on the Rise for Canola Growers
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In the fall of 2018, Stratus interviewed over 500 canola farmers from western Canada for the Canola Seed Focus360 report. The results from this survey highlight that yield and profitability are still the most…
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It’s More Than Just Yield and Profitability Driving Canola Seed Brand Decisions in Western Canada
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Stratus Ag Research recently released the 2018 Canola Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the canola seed companies in Western…
