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How Ag Retailers Gain Influence
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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Canadian Farmers Answering Surveys…Why Do They Do It?
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Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?
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Farmers Buy More From Companies Who Contact Them Directly and Offer Attractive Programs
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Stratus Ag Research recently released the 2018 Farmer Feedback report for Crop Protection companies in the US and Canada. The purpose of this study is to enable Crop Protection companies to strengthen their…
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Are Crop Protection Companies Wasting Money on Advertising?
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Many farmers think that advertising is a waste of money. But does advertising have an impact on what farmers buy? Or are there other ways crop protection companies could invest their resources more effectively?
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Farmers Want Value For Their Money
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Most farmers in Western Canada prefer original Crop Protection brands over generics, but it comes down to value for money.
