
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…

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Agriculture has never been a walk in the park and with today’s growing uncertainty and complexity it leaves farmers stuck between a rock and a hard place. Farmers across Canada face a broad range of pressures – shifting global markets, increasing costs of production, extreme weather and ever-changing trade barriers. Today’s realities are…

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FARMING IS COMPLEX. Farming has always demanded resilience, but today’s producers are navigating an increasingly complex and challenging landscape. There are no shortages of challenges that farmers face – from volatile markets to rising input costs, Mother Nature and more recently tariffs and trade barriers. And across Canada, farmers can face a unique…

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When it comes to generics, there are four different segments of farmers – How does each see generic crop protection products? And how does that impact company strategies?

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Meeting the rising demand for food while minimizing environmental impact and maximizing profitability is not an easy task for farmers, which is why investing and developing initiatives to prioritize the safe and…
