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How Ag Retailers Gain Influence
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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What Is the Must-Have Software Feature for Farmers?
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Data over the past three years has shown us that farmers are increasingly using field data management software on their farms. But, what does it mean to be a software user? How extensively are farmers using the…
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‘Easy to Use’ Is a Must for Software Developers
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In November of 2018, Stratus Ag Research interviewed 1,560 farmers from across North America and asked what was important to them in their choice of field data management software.
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The #Agtech Industry Is Booming; But What Is Actually Happening on Farm?
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The Ag Tech industry is well-funded and the product offerings at the farm-gate are many and varied, but how much of what is being developed is being used on farm today?
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Owen Roberts Talks Field Data Management Practices with Stratus Ag Research
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2016 Survey by Stratus Ag Research shows gap between precision data collection and use.
