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How Ag Retailers Gain Influence
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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What Are Farmers Looking for in a Pre-Emergent Corn Herbicide?
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Product choice is a wonderful thing. It provides great opportunities to try something new; yet, it can be frustrating as you try to decide which product will work best for you. How do you make that purchase…
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Corn Resellers Play a Major Role in Seed Brand Decisions with Growers In the MidWestern US
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In the spring of 2019, Stratus Ag Research released the 2019 Corn Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the corn seed companies in the…
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Corn Seed Resellers Can Influence Seed Brand Decisions – If They Do it Right
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During the winter of 2019, Stratus interviewed over 500 corn farmers from the midwestern United States for the Corn Seed Focus360 report. The results from this survey highlight that although high profits and high…
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Consistent Performance Is Key to Corn Seed Brand Decisions
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Stratus Ag Research recently released the 2019 Corn Seed Focus360 report for Eastern Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had on…
