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How Ag Retailers Gain Influence
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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How Ag Retailers Gain Influence
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It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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How Do Generics Stack Up Against Original Crop Protection Products?
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When it comes to generics, there are four different segments of farmers – How does each see generic crop protection products? And how does that impact company strategies?
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What Do Farmers Think of Grower Programs?
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It is now common practice for Crop Protection and Seed companies to offer rewards programs designed to encourage farmers to purchase multiple products from their company. But what do farmers think of these…
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Product Knowledge for Crop Protection Retailers – How Important Is It?
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How much do retailers need to know about a crop protection product to feel comfortable recommending it to their farm customers? Will they recommend a product based on its reputation, or do they need to know its…
