Product choice is a wonderful thing. It provides great opportunities to try something new; yet, it can be frustrating as you try to decide which product will work best for you. How do you make that purchase…

Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can…

Most farmers in Western Canada prefer original Crop Protection brands over generics, but it comes down to value for money.

Stratus Ag Research recently released the 2018 Generic Crop Protection Product Use & Attitude report. The primary purpose of this study is to better understand farmer attitudes and behaviours regarding the use…