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How Ag Retailers Gain Influence
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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Do Company Perceptions Matter in the Seed Business?
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We all know that product performance, especially consistently high yields year-after-year, is the most important driver of success in the Seed business. But what about farmer perceptions of the seed company…
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Should Crop Protection Company Reps Spend More Time On Farm?
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Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment for their time? Stratus recently completed a survey of 1,150 US farmers with an average farm size of 2,300 acres. …
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Corn Resellers Play a Major Role in Seed Brand Decisions with Growers In the MidWestern US
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In the spring of 2019, Stratus Ag Research released the 2019 Corn Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the corn seed companies in the…
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Corn Seed Resellers Can Influence Seed Brand Decisions – If They Do it Right
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During the winter of 2019, Stratus interviewed over 500 corn farmers from the midwestern United States for the Corn Seed Focus360 report. The results from this survey highlight that although high profits and high…
