Insights
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How Ag Retailers Gain Influence
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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What Touchpoints Have the Greatest Reach and Effectiveness for Crop Protection Products?
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Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can…
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Consistent Performance and High Yields Are Key to Soybean Seed Brand Decisions
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Stratus Ag Research recently released the 2019 Soybean Seed Focus360 report for Western Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had…
