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How Ag Retailers Gain Influence
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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Farmer Challenges – Part 1: What American Farmers Have To Say About Trade & Tariffs
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Farmers across the United States face a diverse range of pressures that go beyond the usual ups and downs of the growing season. Input costs are on the rise, weather extremes are hitting harder and more frequently, commodity prices are unpredictable and the ongoing trade tensions and shifting tariff policies are reshaping what…
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Farmer Challenges – Part 2: How American Farmers Are Managing Rising Costs
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Farming has always been a test of resilience, but today’s producers are up against more complexity and uncertainty than ever before. From fluctuating markets and rising input costs to extreme weather and growing trade barriers, the list of challenges just keeps getting longer. Across the United States, farmers face a unique and changing…
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Nitrogen: From Fertilizer or Biologicals
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As prices rise, regulations tighten, and nitrogen inefficiency worsens, it is clear the way we use N fertilizer needs to change. Nitrogen-Fixing biologicals are one of the most talked about solutions to reduce reliance on synthetic N. But are growers ready to rely on this technology to reduce their nitrogen use? Our data…
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What Do Farmers Think of Grower Programs?
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It is now common practice for Crop Protection and Seed companies to offer rewards programs designed to encourage farmers to purchase multiple products from their company. But what do farmers think of these…
