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How Ag Retailers Gain Influence
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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Is Technology Adoption Translating Into Real Benefits on Farm?
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A lot has been said in the media about the digital revolution in agriculture, but how can farmers expect to benefit from all this new technology? Our data from the last three years shows that farmers are…
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Farmers Want Value For Their Money
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Most farmers in Western Canada prefer original Crop Protection brands over generics, but it comes down to value for money.
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Most Farmers Prefer Original Crop Protection Brands, but Value for Money Drives Purchase Decisions Insights
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Stratus Ag Research recently released the 2018 Generic Crop Protection Product Use & Attitude report. The primary purpose of this study is to better understand farmer attitudes and behaviours regarding the use…
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It’s More Than Just Yield and Profitability Driving Canola Seed Brand Decisions in Western Canada
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Stratus Ag Research recently released the 2018 Canola Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the canola seed companies in Western…
