It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…

When it comes to generics, there are four different segments of farmers – How does each see generic crop protection products? And how does that impact company strategies?

Attention on the biostimulant market has exploded over the past few years and the category continues to be at the forefront of many conversations in ag. But with any new category, there are barriers to continued…