Consistent Performance and High Yields Are Key to Soybean Seed Brand Decisions
June 4, 2019 by Michael Reidy

Stratus Ag Research recently released the 2019 Soybean Seed Focus360 report for Western Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had…

Consistent Performance Is Key to Corn Seed Brand Decisions
June 4, 2019 by Michael Reidy

Stratus Ag Research recently released the 2019 Corn Seed Focus360 report for Eastern Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had on…

The Journey from Corn Seed Brand Awareness to Use in Eastern Canada
June 4, 2019 by Michael Reidy

During the winter of 2019, Stratus interviewed 300 corn growers in eastern Canada to get their views on the corn seed brands they intend to purchase for 2019. Although brand positioning and effective channel…