Is Your Distribution Network Working for You?
August 6, 2020 by Michael Reidy

If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for…

What Are Farmers Looking for in a Pre-Emergent Corn Herbicide?
July 21, 2020 by Michael Reidy

Product choice is a wonderful thing. It provides great opportunities to try something new; yet, it can be frustrating as you try to decide which product will work best for you. How do you make that purchase…

What Touchpoints Have the Greatest Reach and Effectiveness for Crop Protection Products?
June 9, 2020 by Michael Reidy

Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can…