Are Crop Protection Companies Wasting Money on Advertising?
April 4, 2019 by Mike Weddel

Many farmers think that advertising is a waste of money. But does advertising have an impact on what farmers buy? Or are there other ways crop protection companies could invest their resources more effectively?

Farmers Buy More From Companies Who Contact Them Directly and Offer Attractive Programs
April 4, 2019 by Mike Weddel

Stratus Ag Research recently released the 2018 Farmer Feedback report for Crop Protection companies in the US and Canada. The purpose of this study is to enable Crop Protection companies to strengthen their…

Farmers Want Value For Their Money
February 12, 2019 by Mike Weddel

Most farmers in Western Canada prefer original Crop Protection brands over generics, but it comes down to value for money.

Most Farmers Prefer Original Crop Protection Brands, but Value for Money Drives Purchase Decisions Insights
February 1, 2019 by Mike Weddel

Stratus Ag Research recently released the 2018 Generic Crop Protection Product Use & Attitude report. The primary purpose of this study is to better understand farmer attitudes and behaviours regarding the use…