When it comes to generics, there are four different segments of farmers - How does each see generic crop protection products? And how does that impact company strategies?
The Impact of 4R Nutrient Stewardship on Fertilizer Use in Canada
Meeting the rising demand for food while minimizing environmental impact and maximizing profitability is not an easy task for farmers, which is why investing and developing initiatives to prioritize the safe and…
Is Your Distribution Network Working for You?
If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for…
Canadian Farmers Answering Surveys…Why Do They Do It?
Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?
What Touchpoints Have the Greatest Reach and Effectiveness for Crop Protection Products?
Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can…
What Is the Must-Have Software Feature for Farmers?
Data over the past three years has shown us that farmers are increasingly using field data management software on their farms. But, what does it mean to be a software user? How extensively are farmers using the…