How Do Generics Stack Up Against Original Crop Protection Products?
August 3, 2023 by Nicole Langdon

When it comes to generics, there are four different segments of farmers - How does each see generic crop protection products? And how does that impact company strategies?

The Impact of 4R Nutrient Stewardship on Fertilizer Use in Canada
June 1, 2023 by Sarah Healy

Meeting the rising demand for food while minimizing environmental impact and maximizing profitability is not an easy task for farmers, which is why investing and developing initiatives to prioritize the safe and…

Is Your Distribution Network Working for You?
August 6, 2020 by Michael Reidy

If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for…

Canadian Farmers Answering Surveys…Why Do They Do It?
July 10, 2020 by Mike Weddel

Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?

What Touchpoints Have the Greatest Reach and Effectiveness for Crop Protection Products?
June 9, 2020 by Michael Reidy

Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can…