Is Your Distribution Network Working for You?
August 6, 2020 by Michael Reidy

If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for…

Canadian Farmers Answering Surveys…Why Do They Do It?
July 10, 2020 by Mike Weddel

Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?

What Touchpoints Have the Greatest Reach and Effectiveness for Crop Protection Products?
June 9, 2020 by Michael Reidy

Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can…

What Is the Must-Have Software Feature for Farmers?
May 12, 2020 by Krista MacLean

Data over the past three years has shown us that farmers are increasingly using field data management software on their farms. But, what does it mean to be a software user? How extensively are farmers using the…