Is Technology Adoption Translating Into Real Benefits on Farm?
June 3, 2020 by Krista MacLean

A lot has been said in the media about the digital revolution in agriculture, but how can farmers expect to benefit from all this new technology? Our data from the last three years shows that farmers are…

Consistent Performance Is Key to Corn Seed Brand Decisions
June 4, 2019 by Michael Reidy

Stratus Ag Research recently released the 2019 Corn Seed Focus360 report for Eastern Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had on…

The Journey from Corn Seed Brand Awareness to Use in Eastern Canada
June 4, 2019 by Michael Reidy

During the winter of 2019, Stratus interviewed 300 corn growers in eastern Canada to get their views on the corn seed brands they intend to purchase for 2019. Although brand positioning and effective channel…

Farmers Buy More From Companies Who Contact Them Directly and Offer Attractive Programs
April 4, 2019 by Mike Weddel

Stratus Ag Research recently released the 2018 Farmer Feedback report for Crop Protection companies in the US and Canada. The purpose of this study is to enable Crop Protection companies to strengthen their…

What Makes Financial Institution Account Managers Effective With Farmers?
January 17, 2019 by Kent Fraser

Account Managers are a key part of the relationship between farmers and their financial institutions, but not everyone gets an account manager and the quality of their service varies.

Are You Ready for the Next Generation of Farm Operators?
January 11, 2019 by Kent Fraser

The coming wave of farmer retirements presents an opportunity for financial institutions, but also creates enormous risk.