What Do Farmers Think of Grower Programs?
September 11, 2020 by Mike Weddel

It is now common practice for Crop Protection and Seed companies to offer rewards programs designed to encourage farmers to purchase multiple products from their company. But what do farmers think of these…

What Are Farmers Looking for in a Pre-Emergent Corn Herbicide?
July 21, 2020 by Michael Reidy

Product choice is a wonderful thing. It provides great opportunities to try something new; yet, it can be frustrating as you try to decide which product will work best for you. How do you make that purchase…

US Farmers Answering Surveys…Why Do They Do It?
July 11, 2020 by Mike Weddel

Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?

Canadian Farmers Answering Surveys…Why Do They Do It?
July 10, 2020 by Mike Weddel

Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?

Do Company Perceptions Matter in the Seed Business?
June 15, 2020 by Mike Weddel

We all know that product performance, especially consistently high yields year-after-year, is the most important driver of success in the Seed business. But what about farmer perceptions of the seed company…

Should Crop Protection Company Reps Spend More Time On Farm?
May 5, 2020 by Mike Weddel

Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment…