How can biostimulant companies get the channel onside, instill confidence in retailers and encourage them to recommend the use of biologicals in row crops?
US Farmers Answering Surveys…Why Do They Do It?
Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?
Canadian Farmers Answering Surveys…Why Do They Do It?
Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?
Do Company Perceptions Matter in the Seed Business?
We all know that product performance, especially consistently high yields year-after-year, is the most important driver of success in the Seed business. But what about farmer perceptions of the seed company…
Should Crop Protection Company Reps Spend More Time On Farm?
Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment…
What Makes Financial Institution Account Managers Effective With Farmers?
Account Managers are a key part of the relationship between farmers and their financial institutions, but not everyone gets an account manager and the quality of their service varies.
Are You Ready for the Next Generation of Farm Operators?
The coming wave of farmer retirements presents an opportunity for financial institutions, but also creates enormous risk.