What Are Farmers Looking for in a Pre-Emergent Corn Herbicide?
July 21, 2020 by Michael Reidy

Product choice is a wonderful thing. It provides great opportunities to try something new; yet, it can be frustrating as you try to decide which product will work best for you. How do you make that purchase…

What Touchpoints Have the Greatest Reach and Effectiveness for Crop Protection Products?
June 9, 2020 by Michael Reidy

Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can…

Farmers Want Value For Their Money
February 12, 2019 by Mike Weddel

Most farmers in Western Canada prefer original Crop Protection brands over generics, but it comes down to value for money.

Most Farmers Prefer Original Crop Protection Brands, but Value for Money Drives Purchase Decisions Insights
February 1, 2019 by Mike Weddel

Stratus Ag Research recently released the 2018 Generic Crop Protection Product Use & Attitude report. The primary purpose of this study is to better understand farmer attitudes and behaviours regarding the use…