Product Knowledge for Crop Protection Retailers – How Important Is It?
August 14, 2020 by Mike Weddel

How much do retailers need to know about a crop protection product to feel comfortable recommending it to their farm customers? Will they recommend a product based on its reputation, or do they need to know its…

Is Your Distribution Network Working for You?
August 6, 2020 by Michael Reidy

If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for…

What Motivates Ag Retailers to Recommend Certain Crop Protection Products – Profit Or Performance?
June 26, 2020 by Mike Weddel

Most farmers rely on their local retailer to help them choose the right crop protection products for their farm. But farmers sometimes wonder: “Is my retailer recommending the best product for me, or the most…

Retailers Who Deliver Agronomic Services Have More Influence: US Channel Power
August 1, 2017 by Krista MacLean

Key findings from 2017 US Channel Power study for retailers now available.