How can biostimulant companies get the channel onside, instill confidence in retailers and encourage them to recommend the use of biologicals in row crops?
Product Knowledge for Crop Protection Retailers – How Important Is It?
How much do retailers need to know about a crop protection product to feel comfortable recommending it to their farm customers? Will they recommend a product based on its reputation, or do they need to know its…
Is Your Distribution Network Working for You?
If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for…
What Motivates Ag Retailers to Recommend Certain Crop Protection Products – Profit Or Performance?
Most farmers rely on their local retailer to help them choose the right crop protection products for their farm. But farmers sometimes wonder: “Is my retailer recommending the best product for me, or the most…
Retailers Who Deliver Agronomic Services Have More Influence: US Channel Power
Key findings from 2017 US Channel Power study for retailers now available.