How can biostimulant companies get the channel onside, instill confidence in retailers and encourage them to recommend the use of biologicals in row crops?
Do Company Perceptions Matter in the Seed Business?
We all know that product performance, especially consistently high yields year-after-year, is the most important driver of success in the Seed business. But what about farmer perceptions of the seed company…
Should Crop Protection Company Reps Spend More Time On Farm?
Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment…