Do Company Perceptions Matter in the Seed Business?
June 15, 2020 by Mike Weddel

We all know that product performance, especially consistently high yields year-after-year, is the most important driver of success in the Seed business. But what about farmer perceptions of the seed company…

Should Crop Protection Company Reps Spend More Time On Farm?
May 5, 2020 by Mike Weddel

Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment…

Corn Resellers Play a Major Role in Seed Brand Decisions with Growers In the MidWestern US
June 6, 2019 by Stratus Ag Research

In the spring of 2019, Stratus Ag Research released the 2019 Corn Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the corn seed companies in the…

Corn Seed Resellers Can Influence Seed Brand Decisions – If They Do it Right
June 6, 2019 by Kristine Waddell

During the winter of 2019, Stratus interviewed over 500 corn farmers from the midwestern United States for the Corn Seed Focus360 report. The results from this survey highlight that although high profits and high…

Consistent Performance Is Key to Corn Seed Brand Decisions
June 4, 2019 by Michael Reidy

Stratus Ag Research recently released the 2019 Corn Seed Focus360 report for Eastern Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had on…

The Journey from Corn Seed Brand Awareness to Use in Eastern Canada
June 4, 2019 by Michael Reidy

During the winter of 2019, Stratus interviewed 300 corn growers in eastern Canada to get their views on the corn seed brands they intend to purchase for 2019. Although brand positioning and effective channel…