Is Technology Adoption Translating Into Real Benefits on Farm?
June 3, 2020 by Krista MacLean

A lot has been said in the media about the digital revolution in agriculture, but how can farmers expect to benefit from all this new technology? Our data from the last three years shows that farmers are…

Farmers Want Value For Their Money
February 12, 2019 by Mike Weddel

Most farmers in Western Canada prefer original Crop Protection brands over generics, but it comes down to value for money.

Most Farmers Prefer Original Crop Protection Brands, but Value for Money Drives Purchase Decisions Insights
February 1, 2019 by Mike Weddel

Stratus Ag Research recently released the 2018 Generic Crop Protection Product Use & Attitude report. The primary purpose of this study is to better understand farmer attitudes and behaviours regarding the use…

It's More Than Just Yield and Profitability Driving Canola Seed Brand Decisions in Western Canada
January 23, 2019 by Kristine Waddell

Stratus Ag Research recently released the 2018 Canola Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the canola seed companies in Western…

What Makes Financial Institution Account Managers Effective With Farmers?
January 17, 2019 by Kent Fraser

Account Managers are a key part of the relationship between farmers and their financial institutions, but not everyone gets an account manager and the quality of their service varies.

Are You Ready for the Next Generation of Farm Operators?
January 11, 2019 by Kent Fraser

The coming wave of farmer retirements presents an opportunity for financial institutions, but also creates enormous risk.