How can biostimulant companies get the channel onside, instill confidence in retailers and encourage them to recommend the use of biologicals in row crops?
Farmers Want Value For Their Money
Most farmers in Western Canada prefer original Crop Protection brands over generics, but it comes down to value for money.
Most Farmers Prefer Original Crop Protection Brands, but Value for Money Drives Purchase Decisions Insights
Stratus Ag Research recently released the 2018 Generic Crop Protection Product Use & Attitude report. The primary purpose of this study is to better understand farmer attitudes and behaviours regarding the use…
It's More Than Just Yield and Profitability Driving Canola Seed Brand Decisions in Western Canada
Stratus Ag Research recently released the 2018 Canola Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the canola seed companies in Western…
What Makes Financial Institution Account Managers Effective With Farmers?
Account Managers are a key part of the relationship between farmers and their financial institutions, but not everyone gets an account manager and the quality of their service varies.
Are You Ready for the Next Generation of Farm Operators?
The coming wave of farmer retirements presents an opportunity for financial institutions, but also creates enormous risk.