Do Company Perceptions Matter in the Seed Business?
June 15, 2020 by Mike Weddel

We all know that product performance, especially consistently high yields year-after-year, is the most important driver of success in the Seed business. But what about farmer perceptions of the seed company…

What Touchpoints Have the Greatest Reach and Effectiveness for Crop Protection Products?
June 9, 2020 by Michael Reidy

Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can…

Is Technology Adoption Translating Into Real Benefits on Farm?
June 3, 2020 by Krista MacLean

A lot has been said in the media about the digital revolution in agriculture, but how can farmers expect to benefit from all this new technology? Our data from the last three years shows that farmers are…

What Is the Must-Have Software Feature for Farmers?
May 12, 2020 by Krista MacLean

Data over the past three years has shown us that farmers are increasingly using field data management software on their farms. But, what does it mean to be a software user? How extensively are farmers using the…

Should Crop Protection Company Reps Spend More Time On Farm?
May 5, 2020 by Mike Weddel

Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment…

The #Agtech Industry Is Booming; But What Is Actually Happening on Farm?
June 13, 2019 by Krista MacLean

The Ag Tech industry is well-funded and the product offerings at the farm-gate are many and varied, but how much of what is being developed is being used on farm today?