Consistent Performance and High Yields Are Key to Soybean Seed Brand Decisions
June 4, 2019 by Michael Reidy

Stratus Ag Research recently released the 2019 Soybean Seed Focus360 report for Western Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had…

Farmers Buy More From Companies Who Contact Them Directly and Offer Attractive Programs
April 4, 2019 by Mike Weddel

Stratus Ag Research recently released the 2018 Farmer Feedback report for Crop Protection companies in the US and Canada. The purpose of this study is to enable Crop Protection companies to strengthen their…

Are Crop Protection Companies Wasting Money on Advertising?
April 4, 2019 by Mike Weddel

Many farmers think that advertising is a waste of money. But does advertising have an impact on what farmers buy? Or are there other ways crop protection companies could invest their resources more effectively?

More than Just Yield - Importance of Secondary Attributes on the Rise for Canola Growers
February 13, 2019 by Kristine Waddell

In the fall of 2018, Stratus interviewed over 500 canola farmers from western Canada for the Canola Seed Focus360 report. The results from this survey highlight that yield and profitability are still the most…

Farmers Want Value For Their Money
February 12, 2019 by Mike Weddel

Most farmers in Western Canada prefer original Crop Protection brands over generics, but it comes down to value for money.

Most Farmers Prefer Original Crop Protection Brands, but Value for Money Drives Purchase Decisions Insights
February 1, 2019 by Mike Weddel

Stratus Ag Research recently released the 2018 Generic Crop Protection Product Use & Attitude report. The primary purpose of this study is to better understand farmer attitudes and behaviours regarding the use…