How can biostimulant companies get the channel onside, instill confidence in retailers and encourage them to recommend the use of biologicals in row crops?
The #Agtech Industry Is Booming; But What Is Actually Happening on Farm?
The Ag Tech industry is well-funded and the product offerings at the farm-gate are many and varied, but how much of what is being developed is being used on farm today?
'Easy to Use' Is a Must for Software Developers
In November of 2018, Stratus Ag Research interviewed 1,560 farmers from across North America and asked what was important to them in their choice of field data management software.
Use of Data Management Software on Canadian Farms Jumped in 2018
This past winter, Stratus Ag Research released the 2018 Dynamics of Data in Agriculture report. This report is designed to track the use and perceptions of field data management software platforms available to…
Corn Seed Resellers Can Influence Seed Brand Decisions – If They Do it Right
During the winter of 2019, Stratus interviewed over 500 corn farmers from the midwestern United States for the Corn Seed Focus360 report. The results from this survey highlight that although high profits and high…
Corn Resellers Play a Major Role in Seed Brand Decisions with Growers In the MidWestern US
In the spring of 2019, Stratus Ag Research released the 2019 Corn Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the corn seed companies in the…
Consistent Performance and High Yields Are Key to Soybean Seed Brand Decisions
Stratus Ag Research recently released the 2019 Soybean Seed Focus360 report for Western Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had…