Understanding the diverse needs of your customers is key to successful ag retailing. Did you know that
recognizing individual customer profiles could significantly boost your business outcomes?

Our latest research identifies a critical customer segment: the Data-Driven Solutions Seeker. This group
represents 40% of U.S. farmers and shows a strong preference for enhanced services, including:

• Advanced technology support
• Comprehensive information sources
• Robust online customer portals
• Tailored retail support for field data management software

These insights come from a survey of 800 U.S. farmers, evaluating the effectiveness of ag retailer services and
the attributes they seek in their retailers.