We asked 800 farmers about the services they receive from their ag retailer. The analysis clearly shows how retailers have more influence when they deliver more service.

Nearly two-thirds of farmers with 6+ services from their main retailer say that the retailer has a strong influence on their crop protection decisions.

The impact of services vary a lot. Field scouting, product performance comparisons, cost comparisons and crop planning services have the most impact on the retailer’s ability to influence  customers.

The report digs into those key services:

• How many farmers are receiving each service? How many wish their retailer offered it?
• How useful is the service?
• How much impact does it have on retailer influence?