Stratus summarized 2023 data from four Brand Focus360 studies about herbicide markets in the U.S. Mid-West.

Approximately 300 growers were interviewed in each market, covering 66 of the leading herbicide brands, generating over 20,000 touchpoint data points.

Comparisons were made to touchpoint success rates for the same four herbicide markets in 2022, and also for three fungicide markets in 2022.