More Info Enables Crop Protection and Seed companies to strengthen their position with farmers by evaluating how they interact with farmers and the results of those interactions. The study is used by clients to:
Identify tactics that drive farmer alignment and more business.
Calculate their optimum marketing mix, considering both reach and impact of touchpoints.
Identify their farmer contact activities that need to be expanded or improved.
Evaluate the effectiveness of their grower programming.
Identify cross-selling opportunities between seed and crop protection.
Understand farmer perceptions of their company relative to competitors.
Track company performance over time.
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