Enable ag retail organizations to implement strategies to grow in today’s environment by learning what is important to farmers, and understanding their organization’s competitive strengths in the market.

Enable crop protection and seed companies to strengthen their position in the marketplace by evaluating their interactions with farmers.

Enable seed companies to evaluate the effectiveness of their tactics and diagnose factors that limit growth of their brands, thereby providing the information they need to optimize marketing plans.

To determine how growers view each of the major traits, which traits they intend to plant, and their views about how each trait is supported by seed companies, seed resellers and crop consultants.