CROP PROTECTION
Brand Focus360 – Field Crops Canada
Purpose
Enables crop protection companies to evaluate the effectiveness of their tactics and diagnose factors that limit the growth of their brands, thereby providing the information they need to optimize brand marketing plans.
Target
Farmers
Focus
Major Crop Protection Brands
Geography
Canada (provincial focus varies by study)
| Product Categories | Inoculants | Seed Treatments | Herbicides | Fungicides | PGRs |
|---|---|---|---|---|---|
| Canola | ✓ | ✓ | ✓ | ||
| Corn | ✓ | ✓ | ✓ | ||
| Pulse Crops | ✓ | ✓ | ✓ | ✓ | |
| Soybean | ✓ | ✓ | ✓ | ✓ | |
| Wheat & Barley | ✓ | ✓ | ✓ | ✓ |
Key Questions
- What do farmers think of your brand vs. competitors?
- What kind of experience did your customers have?
- How effective is the channel supporting your brand?
- How effective is your advertising?
- How effective are your direct contact activities?
- How often is your brand considered? What factors drive consideration?
- How often is your brand chosen? What drives the decision?
- Why do farmers consider but reject your brand?
- How many farmers consider your grower program?
Study Content:
- Brand Purchase Journey
- Brand Positioning
- Brand Experience
- Promotion
- Channel Effort
- Grower Programs
- Farmer Profile
Historical Data
1-3 years included in the report, depending on the marketing (more history is available in most markets). Optional – Price simulator
