Crop Protection

Brand Focus360 - Field Crops USA


Purpose

Enable crop protection companies to evaluate the effectiveness of their tactics and diagnose factors that limit the growth of their brands, thereby providing the information they need to optimize marketing plans.

Farmers
Target

Farmers

Major Crop Protection Brands
Focus

Major Crop Protection Brands

USA (state focus varies by study)
Geography

USA (state focus varies by study)


Product Categories

Inoculants Seed Treatments Herbicides Fungicides Insecticides
Product Category
Corn
Corn
Herbicides
Fungicides
Insecticides
Product Category
Cotton
Cotton
Seed Treatments
Herbicides
Insecticides
Product Category
Soybean
Soybean
Inoculants
Seed Treatments
Herbicides
Fungicides
Insecticides
Product Category
Wheat (all)
Wheat (all)
Seed Treatments
Herbicides
Fungicides

Key Questions

  • What do farmers think of your brand vs. competitors?
  • What kind of experience did your customers have?
  • How effective is the channel supporting your brand?
  • How effective is your advertising?
  • How effective are your direct contact activities?
  • How often is your brand considered? What factors drive consideration?
  • How often is your brand chosen? What drives the decision?
  • Why do farmers consider but reject your brand?
  • How many farmers consider your grower program?

Study Content

  • Brand Purchase Journey
  • Brand Positioning
  • Brand Experience
  • Promotion
  • Channel Effort
  • Grower Programs
  • Farmer Profile

Historical Data

1-3 years included in the report, depending on the marketing (more history is available in most markets).

Optional - Price simulator

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