Biologicals
Brand Focus360 - Nitrogen Fixing Biologicals
Purpose
To analyze the relationship between fertilizer variables and grower interest in adopting nitrogen-fixing biologicals.
Target
Farmers
Sample Size
300 - 400
Focus
Nitrogen Fixing Biological Products
Geography
Canada & US
Key Questions
- What do farmers think of your brand vs. competitors?
- What kind of experience did your customers have?
- How effective is the channel supporting your brand?
- How effective is your advertising?
- How effective are your direct contact activities?
- How often is your brand considered? What factors drive consideration
- How often is your brand chosen? What drive the decision?
- Why do farmers consider but reject your brand?
Study Content
- Brand Purchase Journey
- Brand Positioning
- Brand Experience
- Promotion
- Channel Effort
- Price Sensitivity
- Grower Programs
- Farmer Profile
Historical Data
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