Channel Feedback - Retailer - Crop Protection
Monitor retailer opinions of major crop protection brands’ sales force, services and programs compared to competitors, and identify tactics to improve retailer support.
Canada - BASF, Bayer, Corteva, FMC, Nufarm, Syngenta, UPL
USA - BASF, Bayer, Corteva, FMC, Syngenta, Valent
Canada & US
- What do retailers think of your company vs. competitors?
- What do retailers think of your product line?
- How do retailers feel about your salesforce?
- Are you contacting retailers often enough?
- Are your reps using an effective approach when interacting with retailers?
- What do retailers think of the service and support you provide vs. competitors?
- How does your retailer program stack up versus competitors?
- How do retailers view your grower programming?
- How do retailers rate the way you handled product shortages?
- How many retailers are willing to recommend your products?
- How are your crop protection shares changing?
- Product support
- Sales force
- Support activities
- Retailer program
- Business support
- Grower Programs
- Market size and shares
- Retailer Profile
3 years included in the report for most companies. More history is available if needed.