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AG RETAIL | CROP PROTECTION
Channel Feedback – Retailer – Crop Protection
Purpose
Monitor retailer opinions of major crop protection brands’ sales force, services and programs compared to competitors, and identify tactics to improve retailer support.
Target
Ag Retailers
Focus
Canada – BASF, Bayer, Corteva, FMC, Nufarm, Syngenta, UPL
USA – BASF, Bayer, Corteva, FMC, Syngenta, Valent
Geography
Canada & USA
Key Questions
- What do retailers think of your company vs. competitors?
- What do retailers think of your product line?
- How do retailers feel about your salesforce?
- Are you contacting retailers often enough?
- Are your reps using an effective approach when interacting with retailers?
- What do retailers think of the service and support you provide vs. competitors?
- How does your retailer program stack up versus competitors?
- How do retailers view your grower programming?
- How do retailers rate the way you handled product shortages?
- How many retailers are willing to recommend your products?
- How are your crop protection shares changing?
Study Content:
- Product support
- Sales force
- Support activities
- Retailer program
- Business support
- Grower Programs
- Market size and shares
- Retailer Profile
Historical Data
3 years included in the report for most companies. More history is available if needed.
