Ag Retail | Crop Protection

Channel Feedback - Wholesaler - Crop Protection


Purpose

Monitor retailer opinions of your sales force, business services, online tools and wholesale distribution activities compared to competitors. Identify tactics to improve retailer support.

Wholesale Distributers
Target

Wholesale Distributers

AgResource, BASF Retail Connect, InterAg, UAP, Winfield United
Focus

AgResource, BASF Retail Connect, InterAg, UAP, Winfield United

Western Canada
Geography

Western Canada


Key Questions

  • What do retailers think of your company vs. competitors?
  • How do retailers feel about your salesforce?
  • Are you contacting retailers often enough?
  • What do retailers think of your distribution logistics, on-time delivery?
  • What do retailers think of the service from your order desk?
  • How does your wholesaler program stack up versus competitors?
  • How do retailers view your credit department performance?
  • How do retailers rate the importance and value of your business services?
  • Are online business tools important and how do you stack up versus your competitors in offering effective online tools?

Study Content:

  • Wholesaler Performance
  • Wholesaler Rep Performance
  • Wholesaler Support
  • Business Services

Historical Data

3 years included in the report for most companies. More history is available if needed

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