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AG RETAIL | CROP PROTECTION
Channel Feedback – Wholesaler – Crop Protection
Purpose
Monitor retailer opinions of major crop protection brands’ sales force, services and programs compared to competitors, and identify tactics to improve retailer support.
Target
Wholesale Distributers
Focus
AgResource, BASF Retail Connect, InterAg, UAP, Winfield United
Geography
Western Canada
Key Questions
- What do retailers think of your company vs. competitors?
- How do retailers feel about your salesforce?
- Are you contacting retailers often enough?
- What do retailers think of your distribution logistics, on-time delivery?
- What do retailers think of the service from your order desk?
- How does your wholesaler program stack up versus competitors?
- How do retailers view your credit department performance?
- How do retailers rate the importance and value of your business services?
- Are online business tools important and how do you stack up versus your competitors in offering effective online tools?
Study Content:
- Wholesaler Performance
- Wholesaler Rep Performance
- Wholesaler Support
- Business Services
Historical Data
3 years included in the report for most companies. More history is available if needed
