Enable crop protection and seed companies to strengthen their position in the marketplace by evaluating their interactions with farmers.
Major Crop Protection Brands and Seed Companies
Canada & US
- What touchpoints and interactions do farmers consider to be most useful?
- How many farmers interact with your company vs. your competitors?
- What are the most effective touchpoints?
- How is your company perceived by farmers? Is that changing over time?
- What do farmers think of your grower programs?
- How is your sales force rated by farmers?
- Does your field data management software impact your Seed/CP?
- What are your cross-selling opportunities between Seed and CP?
- Company Commitment
- Farmer Touchpoints
- Company Image
- Grower Programs
- Sales Force Evaluation
- Field Data Management Software
- Seed and Crop Protection Cross-Selling Opportunities
- Market Positions
- Farmer Profile
3 years on most factors.