Planter Box Market Assessment - Stratus Research

BIOLOGICALS | CROP PROTECTION

Planter Box Market Assessment

Purpose

Estimate the current size of the planter box market in US corn and soybeans; explore grower attitudes such as market drivers and experience.

Target

Farmers

Sample Size

300

Focus

Corn & Soybean Planter Box Treatments

Geography

USA

Key Questions

How big is the market for vaious products applied via the planter box with corn and soybean seed?
How well do midwest farmers know the high-profile brands?
How many are looking for more information on these products? Where are they looking?
What products are they using?
What is getting in the way of adoption? What information do farmers need? What are their concerns?
What equipment are farmers using with planter box treatments? How well does that fit the planting workflow?
How satisfied are users? Will they continue?
How are these products perceived?
What is the interest in multifunctional blends?
What is the value equation, balancing cost, ROI and win rate?
What is driving this market?
Which types of companies have the most influence?

Study Content

Comparison of Users versus Non-Users
Approacah to new crop protection technologies
- Seed Lubricant
- Biostimulants
- Micronutrients
- Fungicide, Insecticide, Nematicide
- Inoculant
Awareness and Familiarity with Key Planter Box Brands
Willingness to Adopt, and Reasons for Hesitancy
Information/Data Required to Drive Adoption
Preference for Product Type
Products applied to seed versus the Planter Box
Equipment Used, Integration With Planting Workflow
Purchase Source (retailers, seed dealer, direct)
Performance Ratings by Product Type
User Satisfaction, Willingness to Continue Use
Discrete Choice Modeling trade-off between cost and return
Drivers of Use – Users versus Non-Users
Farmer Profile

Historical Data

First Year Study