Ag Retail
| Crop Protection
Retail Advocacy - Crop Protection - USA
Purpose
Monitor retailer positions, perceptions and experiences for major crop protection brands, so companies can focus their tactics on the right activities to generate maximum retailer support for important crop protection brands.
Target
Ag Retailers
Sample Size
250
Focus
Major Crop Protection Brands
Geography
USA (state focus varies by study)
Product Categories |
Pre-Emergent Herbicides | Post-Emergent Herbicides | Seed Treatments | Fungicides |
|---|---|---|---|---|
Product Category Corn Corn |
Pre-Emergent Herbicides  |
Post-Emergent Herbicides |
||
Product Category Soybean Soybean |
Pre-Emergent Herbicides |
Post-Emergent Herbicides |
||
Product Category Corn/Soybean Corn/Soybean |
Fungicides |
|||
Product Category Other: (Upon Request) Other: (Upon Request) |
Key Questions
- Which brands are retailers selling? Why are they not selling certain brands?
- Which brands are they pushing, and why?
- How knowledgeable are retailers about the brands they sell?
- How confident are they in the performance of the brands they sell?
- What messages are retailers communicating about brands?
- How much contact are your reps having about each brand?
- What support activities are provided for each brand?
- What drives retailers to support some brands over others?
- How do retailers rate the brands they sell for:
- product features,
- rep performance and activities,
- technical support,
- business factors,
- custom application fit, and
- promotional support?
- What drives retailers to support some brands over others?
Study Content:
- Brand Experience
- Brand Perceptions
- Brand Loyalty
- Brand Messages
- Grower Programs
- Retailer Profile
Historical Data
1 - 3 years depending on availability.