Ag Retail | Crop Protection

Retail Advocacy - Crop Protection - USA


Purpose

Monitor retailer positions, perceptions and experiences for major crop protection brands, so companies can focus their tactics on the right activities to generate maximum retailer support for important crop protection brands.

Ag Retailers
Target

Ag Retailers

Ag Retailers
Sample Size

250

Major Crop Protection Brands
Focus

Major Crop Protection Brands

USA (state focus varies by study)
Geography

USA (state focus varies by study)


Product Categories

Pre-Emergent Herbicides Post-Emergent Herbicides Seed Treatments Fungicides
Product Category
Corn
Corn
Pre-Emergent Herbicides
Post-Emergent Herbicides
Product Category
Soybean
Soybean
Pre-Emergent Herbicides
Post-Emergent Herbicides
Product Category
Corn/Soybean
Corn/Soybean
Fungicides
Product Category
Other: (Upon Request)
Other: (Upon Request)

Key Questions

  • Which brands are retailers selling? Why are they not selling certain brands?
  • Which brands are they pushing, and why?
  • How knowledgeable are retailers about the brands they sell?
  • How confident are they in the performance of the brands they sell?
  • What messages are retailers communicating about brands?
  • How much contact are your reps having about each brand?
  • What support activities are provided for each brand?
  • What drives retailers to support some brands over others?
  • How do retailers rate the brands they sell for:
    • product features,
    • rep performance and activities,
    • technical support,
    • business factors,
    • custom application fit, and
    • promotional support?
  • What drives retailers to support some brands over others?

Study Content:

  • Brand Experience
  • Brand Perceptions
  • Brand Loyalty
  • Brand Messages
  • Grower Programs
  • Retailer Profile

Historical Data

1 - 3 years depending on availability.

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