Ag Retail
| Biologicals
Retailer Advocacy - Biologicals
Purpose
To gain a better understanding of what is required to instill confidence among retailers in the bioloigcals category.
Target
Retailers
Sample Size
250
Focus
Biologicals
Geography
USA
Key Questions
- What are retailers current attitudes towards biologicals?
- How interested are retailers in biologicals?
- Which biologicals are retailers currently selling?
- How do margins on biologicals compare to other product categories?
- Why do some retailers not sell biologicals and what might change their minds?
- How knowledgeable are retailers about biological categories and companies?
- How confident are retailers in the performance of the brands they sell?
- How confident do retailers perceive growers are in biologicals?
- What have retailers done to engage with their customers in this segment?
- What steps can manufacturers take to strengthen retailer confidence in their products?
- What kind of interactions or support do retailers have from manufacturers?
- How confident are retailers in biological manufacturers?
Study Content
- Attitudes and Familiarity with Biologicals
- Selling Experience
- Product Knowledge/Confidence
- Brand Loyalty/Commitment
- Manufacturer Support/Interactions
- Importance Factors in Willingness to Recommend
Non-Sellers
- Brand Experience
- Manufacturer Support/Interactions
- Importance Factors in Willingness to Recommend
Historical Data
First year study