Client Portal
Get in Touch
AG RETAIL | BIOLOGICALS

Retailer Advocacy – Biologicals

Purpose

To gain a better understanding of what is required to instill confidence among retailers in the bioloigcals category.

Target
Retailers
Sample Size
250
Focus
Biologicals
Geography
USA
Key Questions
  • What are retailers current attitudes towards biologicals?
  • How interested are retailers in biologicals?
  • Which biologicals are retailers currently selling?
  • How do margins on biologicals compare to other product categories?
  • Why do some retailers not sell biologicals and what might change their minds?
  • How knowledgeable are retailers about biological categories and companies?
  • How confident are retailers in the performance of the brands they sell?
  • How confident do retailers perceive growers are in biologicals?
  • What have retailers done to engage with their customers in this segment?
  • What steps can manufacturers take to strengthen retailer confidence in their products?
  • What kind of interactions or support do retailers have from manufacturers?
  • How confident are retailers in biological manufacturers?

Study Content

  • Attitudes and Familiarity with Biologicals
  • Selling Experience
  • Product Knowledge/Confidence
  • Brand Loyalty/Commitment
  • Manufacturer Support/Interactions
  • Importance Factors in Willingness to Recommend
Non-Sellers
  • Brand Experience
  • Manufacturer Support/Interactions
  • Importance Factors in Willingness to Recommend

Historical Data

First year study

Have a Question?

Contact Us

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Email*

Related Reports

  • Retail Advocacy – Crop Protection – USA

    Monitor retailer positions, perceptions, and experiences for major crop protection brands, so companies can focus their tactics on the right activities to generate maximum retailer support.

  • Channel Feedback – Retailer – Crop Protection

    Monitor retailer opinions of major crop protection brands’ company sales force, services and programs compared to competitors, and identify tactics to improve retailer support.

  • Brand Focus360 – Nitrogen Fixing Biologicals

    Enable nitrogen-fixing biological companies to evaluate the effectiveness of their tactics, diagnose factors that limit growth of their brands, and optimize brand marketing plans.