Seed
Seed Focus360
Purpose
Enable seed companies to evaluate the effectiveness of their tactics and diagnose factors that limit growth of their brands, thereby providing the information they need to optimize marketing plans.
Target
Farmers
Focus
Major Crop Seed Brand
Geography
Canada & US
Product Categories |
Canola | Corn | Cotton | Soybeans |
|---|---|---|---|---|
Product Category Canada Canada |
Canola  |
Corn |
|
Cotton |
Product Category US US |
Corn |
Cotton |
Key Questions
- What do growers think of your brand vs. competitors?
- What kind of experience did your customers have?
- How effective is the channel supporting your brand?
- How effective is your advertising?
- How effective are your direct contact activities?
- How often is your brand considered? What factors drive consideration?
- How often is your brand chosen? What drives the decision?
- Why do growers consider but reject your brand?
- Is your grower program well-known and do growers consider it when making brand decisions?
- Are resellers promoting your grower program?
Study Content:
- Brand Purchase Journey
- Brand Positioning
- Brand Experience
- Promotion
- Channel Effort
- Grower Programs
- Farmer Profile
Historical Data
3 years included in the report (more history is available in most markets).