Ag Retail | Seed

Seed Retailer Feedback


Purpose

Identify what the channel thinks ag retailers could be doing as a seed supplier to improve effectiveness.

Ag Retailers
Target

Ag Retailers

Ag Retailers
Sample Size

500 - 850

Major seed brands that are sold by ag retail
Focus

Major seed brands that are sold by ag retail

USA
Geography

USA


Product Categories

Mid-West South
Product Category
Corn
Corn
Mid-West
South
Product Category
Soybean
Soybean
Mid-West
South
Product Category
Cotton
Cotton
South

Key Questions

  • What factors drive support for your brand?
  • What does the channel think of your brand’s performance vs. competitors?
  • Which brands do they like to recommend, and why?
  • How effective is your sales force? What could they improve?
  • How effective is your agronomic support? What should you improve?
  • How effective is your promotional support? What should you improve?
  • How does your grower program compare to others?
  • How do retailers view your operational support?
  • How does your retailer program compare to others?

Study Content:

  • Brand Support
  • Sales Force
  • Agronomic Support
  • Promotional Support
  • Grower Program
  • Operational Support
  • Retailer Program

Historical Data

3 years included in the report for most companies. More history is available if needed.

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