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AG RETAIL | SEED
Seed Retailer Feedback
Purpose
Identify what the channel thinks ag retailers could be doing as a seed supplier to improve effectiveness.
Target
Ag Retailers
Sample Size
500-850
Focus
Major seed brands that are sold by ag retail
Geography
USA
| Product Categories | Mid-West | South |
|---|---|---|
| Corn | ✓ | ✓ |
| Soybean | ✓ | ✓ |
| Cotton | ✓ |
Key Questions
- What factors drive support for your brand?
- What does the channel think of your brand’s performance vs. competitors?
- Which brands do they like to recommend, and why?
- How effective is your sales force? What could they improve?
- How effective is your agronomic support? What should you improve?
- How effective is your promotional support? What should you improve?
- How does your grower program compare to others?
- How do retailers view your operational support?
- How does your retailer program compare to others?
Study Content:
- Brand Support
- Sales Force
- Agronomic Support
- Promotional Support
- Grower Program
- Operational Support
- Retailer Program
Historical Data
3 years included in the report for most companies. More history is available if needed.
